Hi, I’m Floor

It all began with a childhood love for creativity—hours spent drawing, curating Vogue cutouts on my bedroom walls, and commenting fashion photos on America’s Next Top Model.

This early obsession with style and visual storytelling naturally evolved into a talent for bringing ideas to life — something that now shapes what I do. What drives me is uncovering what lights people up, and helping them express that through honest, intentional imagery. I don’t just show up with a camera — I tune in, listen, observe, and capture what makes you, you.

Whether I’m photographing entrepreneurs, models, or families, my approach is intuitive and relaxed. I create space for you to feel comfortable, and that sense of ease always comes through in the final image.

Creating together = yeah!

I’ve always had an instinct for aesthetics — whether in art, fashion, or the way people present themselves visually. I studied media and business, and spent years working with entrepreneurs and leadership teams to shape strategy, branding, and workplace culture. But no matter the setting, one thing has always driven me: turning abstract ideas and vision into something tangible, something people can feel.

I thrive when I create with and for others. Photography is where my eye for detail, atmosphere, and composition naturally comes to life. My work is guided by a calm, intuitive approach — blending structure with sensitivity. I pay close attention to light, space, and energy, creating images that feel effortless but intentional. Honest, elegant, and aligned with the person or story in front of me.

Behind the scenes

An indoor museum exhibit featuring a classical sculpture collection with a prominent golden statue of a woman drawing a bow in the center. The background shows a stone building facade with columns and multiple windows.
A woman with short brown hair, wearing a black blazer and top, looking slightly to her right against a dark background.
Bright, modern hotel lounge with large arched windows, white sofa, wooden coffee table, beige ottomans, and decorative lamps.
Black and white photo of a smiling woman in equestrian riding gear sitting on a horse, outdoors near a wooden building with planters.
A race car speeds around a dirt track at night, with a blurred motion effect, near a barrier with advertising banners.
Aerial view of a mountain range with dense forest, a large lake, and surrounding settlements during sunset.

Read my Whatsapp

Speech bubble with a message praising someone's talent in capturing family photos, ending with a note of feeling lucky.
Chat bubble with the text 'Wooow girl! That picture!!!! Brilliant!' and a note 'MESSAGE FROM PAM'.
Screenshot of a text message from Bob praising Flora's pictures and variety.
Quote in a speech bubble attributed to Sophie: "Your calming presence, ability to adapt and improvise, keen eye for detail, and strong sense of aesthetics make you exceptional. You captured the most precious moments of me and my new family."
Quote in a speech bubble: "I absolutely love them! So much choice! Thank you! Also for being so quick with editing." MESSAGE FROM SUUS
Text message reading "Wow! I love this one" from Britt on a black background.

Let’s roll together

A block of Swiss cheese with holes.